Monday, 29 November 2010
Photography by me on the 4th shooting- Sunday 28th November 2010
On Sunday 28th November, as a group we conducted effective camera shots so that I could take photos during production of the music video. These photos show pre-production and post production of the music video as it represents mise en scene.These photos express the artist's emotions and feelings towards the camera. Most of the footage is closed body language and is seen to all be focusing on the costume/style of the artist. The clothing blends in with the location used as from researching other music videos, I focused predominantly on different types of clothing/costume that would match the setting of the music video. e.g. A suburban/countryside place will reperesent a rich area whereas a gritty place that looks dirty surrounded with graffiti, estates and small roads will be seen as an area associated with the underclass/middle classed people.
Both cameraman Abdullah and Jordan, shoot effective camera shots most predominantly hand held camera. The hand held camera movement is used effectively with a medium shot which shows head to toe and the rest of the location which brings out a good framing. There was a lot of low angle shots which represents the artist as dominant, powerful and superior. There is a continous master shot that allows the artist to express to the addressee what he feels and allows the audience to critically view the situation as a whole.
Thursday, 25 November 2010
research on cd cover and magazine advert
I have done some more research on magazine adverts and cd covers/digipak designs to match the codes and conventions of the genre of our music video which is rap. Here are some new pictures that I will experiment and I will follow the different types of framing for each of these pictures as every picture have different camera angles and shots to create a different meaning.
I have chosen this picture to be a considerable image for the front cover of the cd cover. I would like to explore this image as I like the camera positioning and the photo itself. It depicts how the artist is portrayed through our eyes as we see this from his emotions and his style such as costume, hair and makeup etc. We see that Tu Pac is wearing a neck chain and 2 wrist chains which show that he wants to showoff his bling. This seems to be a low angle shot as from my perspective we are looking up to him which makes him dominant, supeior and powerful. I would imitate this picture by getting the artist to sit on stairs where he can copy this pose and I will shoot also at a low angle which allows him to be in a leading role. The one thing I do not like about this picture is the lighting level. There is a use of low key lighting and underlighting which distorts the artist's features from being shown as this creates a sense of mood. I would like to take this picture in high key lighting which will bring out the artist features. Also, top lighting will be used here to match the codes and conventions of the music video as the music video will be shot in daylight so I would like to make sure that the cd cover and also magazine advert use bright colours when it is being made. Otherwise, I may use black and white for the cd cover.
This CD cover is a predominant choice to use for the video as it represents the genre of the music video which is rap/grime. I like how the picture is to one side and all the content is on the other side which makes the cover quite unique to others that I have seen and analysed. I like the background of the cities which is very effective as this maybe shows what type of area the artist originates from which is most probably an urban city. I like the use of font and colour schemes in this and the typography is seen to be very effective. The only thing which I think is not effective on this cd cover is the font of the artist's name as I think that could be done better as it could be a different colour or a different font type.
This is a good picture for use for a music magazine advert. As from our music video we are shooting some in colour ad some in black and white. The use of props and objects such as the chain and hat is very good and it matches the genre and style of the rapper. I will definitely imitate this idea but in a different way. The framing of this photo is very good from head to waist which is known as a medium shot. . 
This picture is good and is one picture I will take of our artist as I would want him to look away from the camera with a medium shot shown here which is head to waist which gives a nice framed shot.
I have chosen this picture to be a considerable image for the front cover of the cd cover. I would like to explore this image as I like the camera positioning and the photo itself. It depicts how the artist is portrayed through our eyes as we see this from his emotions and his style such as costume, hair and makeup etc. We see that Tu Pac is wearing a neck chain and 2 wrist chains which show that he wants to showoff his bling. This seems to be a low angle shot as from my perspective we are looking up to him which makes him dominant, supeior and powerful. I would imitate this picture by getting the artist to sit on stairs where he can copy this pose and I will shoot also at a low angle which allows him to be in a leading role. The one thing I do not like about this picture is the lighting level. There is a use of low key lighting and underlighting which distorts the artist's features from being shown as this creates a sense of mood. I would like to take this picture in high key lighting which will bring out the artist features. Also, top lighting will be used here to match the codes and conventions of the music video as the music video will be shot in daylight so I would like to make sure that the cd cover and also magazine advert use bright colours when it is being made. Otherwise, I may use black and white for the cd cover.This CD cover is a predominant choice to use for the video as it represents the genre of the music video which is rap/grime. I like how the picture is to one side and all the content is on the other side which makes the cover quite unique to others that I have seen and analysed. I like the background of the cities which is very effective as this maybe shows what type of area the artist originates from which is most probably an urban city. I like the use of font and colour schemes in this and the typography is seen to be very effective. The only thing which I think is not effective on this cd cover is the font of the artist's name as I think that could be done better as it could be a different colour or a different font type.
This is a good picture for use for a music magazine advert. As from our music video we are shooting some in colour ad some in black and white. The use of props and objects such as the chain and hat is very good and it matches the genre and style of the rapper. I will definitely imitate this idea but in a different way. The framing of this photo is very good from head to waist which is known as a medium shot. . 
This picture is good and is one picture I will take of our artist as I would want him to look away from the camera with a medium shot shown here which is head to waist which gives a nice framed shot.Monday, 15 November 2010
decision of not using a location and replacing it with new locations
From the 2nd shooting which was Tuesday 26th october, Abdullah decided that we should consider using a different location rather than using the stairs for the chorus. This is why we have shot the chorus at various different locations as the camera movement and angles were seen to be more effective and spaced out. As a group, we have made effective decisions on what to use in our video and what not to use. This is a vital decision we made. Together as a group, we have noted down things that we no longer wanted to use in our music video product in post production.
editing process in editing suite
My group and I have uploaded video shooting footage to the editing system. We have been playing around with the edits and special effects and the editor of our group has made decisions in where to place the edits in creating meaning to the audience/consumers. The editing process has been interesting as it has been hard work. The editor Abdullah, has been responsible for using effective edits and sfx in making the video have quick cuts which passes away time. As the director, I have now felt more comfortable in using the mac for editing and syncing. I have learnt a lot from being in the editing suite and seeing the special effects and being able to put a collection of images together. I have also given a hand with editing and special effects for the music video.
Monday, 8 November 2010
marketing aims for magazine advert
The marketing aims for a magazine advert are: Target consumers, unique selling point, attention/awareness, interest, product and promotion. I will discuss about each marketing aim in detail.
Target consumer- the target consumer for the magazine advert will be aimed at young teenagers at the age range of 16-25 years old. The magazine advert will attract the audience by effective codes and coventions of the genre explored such as the use of american style clothing which attracts the UK audience. It will also entice the consumer by making reference to other rap magazines that young teenagers read daily such as XXL magazine and VIBE magazine where intertexuality will play a role in all of this.
Unique Selling Point- I will differeniate the product from other magazine adverts by allowing a wider range of demographics. Predominatly the magazine advert will be targeted to young teenage boys but I will also make the ad be accessible to young teenage girls.
Attention/Awareness- I will intend to make people aware of the product by word of mouse and word of mouth and by sending out copies of the magazine advert to the potential audience which will allow me to receive audience feedback on what the potential consumers think of the advert.
Interest- I will make the magazine advert interesting, exciting and informative so that the potential audience can understand what meaning I am trying to convey. Interest in the magazine will be achieved through secondary research of what is involved in other rap magazines so that I could follow these codes and coventions in making an effective advert.
Product- The product is a magazine advert where there will be an artist photograph and it will include a colourful background. I would like to use the colour red and black for the magazine advert with a bit of white in it.
Promotion- this advert will be distributed to the potential audience through download on internet from facebook, my space links and i tunes. I will also promote the artist through social networks such as Facebook and Twitter.
Target consumer- the target consumer for the magazine advert will be aimed at young teenagers at the age range of 16-25 years old. The magazine advert will attract the audience by effective codes and coventions of the genre explored such as the use of american style clothing which attracts the UK audience. It will also entice the consumer by making reference to other rap magazines that young teenagers read daily such as XXL magazine and VIBE magazine where intertexuality will play a role in all of this.
Unique Selling Point- I will differeniate the product from other magazine adverts by allowing a wider range of demographics. Predominatly the magazine advert will be targeted to young teenage boys but I will also make the ad be accessible to young teenage girls.
Attention/Awareness- I will intend to make people aware of the product by word of mouse and word of mouth and by sending out copies of the magazine advert to the potential audience which will allow me to receive audience feedback on what the potential consumers think of the advert.
Interest- I will make the magazine advert interesting, exciting and informative so that the potential audience can understand what meaning I am trying to convey. Interest in the magazine will be achieved through secondary research of what is involved in other rap magazines so that I could follow these codes and coventions in making an effective advert.
Product- The product is a magazine advert where there will be an artist photograph and it will include a colourful background. I would like to use the colour red and black for the magazine advert with a bit of white in it.
Promotion- this advert will be distributed to the potential audience through download on internet from facebook, my space links and i tunes. I will also promote the artist through social networks such as Facebook and Twitter.
marketing aims of CD/DVD cover
For the aims of the CD cover, the marketing aims I will focus on are target consumers, unique selling point, attention/awareness, interest, product, price and promotion.
Target consumers- The cd cover will involve the artist facial expressions and body language with effects achieved through the use of photoshop and Indesign.
Unique selling point- I will use an effective unique selling point for the cd cover by doing informative research on my genre of my music video by being able to find an effective selling point such as quality/price.
Interest- The cd cover will be interesting and will attract the potential audience as I will make my cd cover seem similar to other rap cd covers out there which will meet the requirements of the codes and conventions of US.
Promotion- the cd will be distrubuted as samples to meet the consumer's needs.
Target consumers- The cd cover will involve the artist facial expressions and body language with effects achieved through the use of photoshop and Indesign.
Unique selling point- I will use an effective unique selling point for the cd cover by doing informative research on my genre of my music video by being able to find an effective selling point such as quality/price.
Interest- The cd cover will be interesting and will attract the potential audience as I will make my cd cover seem similar to other rap cd covers out there which will meet the requirements of the codes and conventions of US.
Promotion- the cd will be distrubuted as samples to meet the consumer's needs.
the potential of the magazine advert as a marketing vechicle
An effective magazine advert for a music video will allow potential consumers to be attracted by the product. The ironic thing is that a lot of teenagers read magazines daily and a high percentage look at the adverts displayed in the product. Magazine adverts represents ideology, shows connotations, iconic codes, symbolic codes and codes and conventions explored. All of this brings a positive effect to the audience conveying meaning in the advert through costume, facial expressions and body language. A magazine advert for our music video will allow audience targeting as magazines have a high prospective because they are passed along to family, friends, and colleagues. This will again allow a higher consumption and readership unit for the audience.
Wednesday, 3 November 2010
shooting day 2 overview tuesday 26th October 2010
Shooting Day 2- Tuesday 26th October 2010
Time: 11:30- 1:00 Duration- 1h30 Place: Kilburn Park Road
Cast: Concept Crew: Jordan Abdullah Daniel
On Tuesday 26th October 2010, I wanted to shoot the first 2 verses and the chorus at different locations as I wanted to get a lot of footage recorded on tape for the music video. From the start, Abdullah, Jordan and I first looked at our new locations and started to practise a few camera shots movements as I directed how I wanted the shots to relate to the next shot to create a meaning in the representation throughout the video.
As a group, we examined new locations exploring the camera shots especially the effective trombone shot which we used a number of times on this shooting day. As the director, I first explained to the artist what we were going to do for the shooting and what was expected of him when we are shooting. I allowed him to read through the production schedule for the shooting so that he could be familiar with what to do when it comes to capturing footage on stage.
The first thing we did was to get the artist to do a number of test shots on different locations before actually shooting the completed product. The reason why I went through test shots is to insure timing and camera angles were correct to present dominant ideology in the product. Jordan performed a very long shot while zooming out slowly at the same time. This is known to be a trombone shot which was practised and developed from our camera exercise in college.
The next thing we looked on doing was a hand held camera shot of the artist rapping in front of the camera. Abdullah and Jordan shot this effectively using the tripod as we wanted to see the part of the background atmosphere to allow other symbols/signs to blend in with the shot. I told the artist to not focus on the camera sometimes so he would be looking away from the camera which would be breaking the rules and challenging codes and conventions in the music video.
Abdullah and Jordan shot the chorus at 2 different locations. The 1st and 2nd verse was shot again at location 6 where we were tracking the artist as he was rapping. Jordan was the main cameraman filming the shots, angles and camera movements in the music video as Abdullah assisted Jordan in cinematography playing a role as the 2nd cameraman. As I took my role as director, I took photos of the production while Abdullah and Jordan were recording footage. Out slowly at the same time.ong shot while zooming out slowly at the same time
shooting day 1 overview sunday 24th october 2010
Shooting Day 1- Sunday 24th October 2010
Time: 10:30- 12:00 Duration 1h 30 Place: South Kilburn
Cast: Concept Crew: Jordan Mena Daniel
On Sunday 24th October Mena, Jordan and I first went to look at all the locations we wanted to shoot at on the day. We first tried out test shots focusing on camera angles, shots and movement so that the cameraman would feel comfortable in capturing footage when shooting the actual music video. As a group, we then went to meet our artist at Kilburn Park Station. As the director, I explained to the artist what we were going to do on the day and how long it would take. I had a general team briefing with the cast and crew to insure things were organised and on schedule. I then went through the risk sheet with the artist to make sure he was aware of the hazards involved at the location we were shooting at.
Jordan started shooting at location 6. As the director, I wanted to shoot verse 1 here with the chorus and at other different locations. I also took the role of cameraman as we used 2 cameras on the day as Mena was directing camera shots, angles and movement. We used very effective shots in making a very effective start to the video.
The music video started off with a slow pan shot of graffiti walls then a straight eye level shot and an extreme long shot of the artist. There was a focus of a slow zoom in then a zoom out slowly when the instrumental/music started to begin. The cameraman started to track back quickly while the artist was rapping the first verse as I wanted the cameraman to capture more of the artist’s facial expressions, actions and body language so that we can focus on his emotions and feelings expressed in front of the camera. Also I played a role as 2nd cameraman where I shot the artist from a high angle shot walking along a dead road following him along the tracks [sidetracking shot].
As the director, I got the 1st cameraman to do a tilt shot on the artist focusing from feet to head where the artist’s identity is revealed. This is where we focused on the artist’s face where a big close up shot was performed. The artist started to rap the chorus at many different locations. We shot at 4 different locations for the chorus as we will use the editing to cut to different locations. This was everything we did on Sunday as we wanted to keep to schedule and shoot a good amount of footage.
Throughout this shooting day, we mostly did a lot of test/experimental shots as this helped us to get an overview of what type of shots, camera angles and camera movement we wanted to undertake in the music video. I made sure as the director I made adjustments to the use of camera techniques used on the shooting day. The cameraman [Jordan] filmed a lot of test shots with me alongside him as I was 2nd cameraman with Mena directing the artist in what to do. Jordan and I explored a couple of shots that were seen to be effective in creating suspense such as extreme close ups, big close ups, medium close ups, medium long shots, point of view shots, establishing shot, low angle shots, high angle shots and extreme long shots. All of these shots are effective in creating meaning in the diegesis as I wanted to relate the artist’s facial expressions through effective camera use. We also looked at panning shots, a lot of tracking shots, a few rolling camera movements, tilt and crane shots as I wanted to experiment on shots in pre-production so that we would have a set of ideas in making a detailed music video with a good representation which would meet the requirements of US codes and conventions.
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