My magazine advert has been related to my CD digipak design as I have now decided to put my picture in black and white. The reason why I have made this decision to change the magazine advert from colour to black and white is because I conducted a focus group and also a questionnaire and asked the potential audience what colour theme for the photo would
suit better for the magazine advert. The majority of the audience said that black and white would be a good colour theme for the advert so this is why I changed the colour theme as I am promoting the artist to the potential audience and it is important to give the audience what they want to see in the media product. The colour theme was a very important factor as the colour in the advert is what makes the product stand out and can generate a higher consumption unit to make it a marketing vechicle. This is where I followed codes and conventions in making this a good magazine advert that potential consumers will want to consume.
The magazine advert was stated as professional by the potential audience as they thought the layout, framing of the picture and the colour theme red, black and white was seen to be very good in making the advert become a marketing vechicle. The audience also related my magazine advert to my CD digipak design as they thought that everything in my media products kept a consistent flow such as the colour theme, the mise en scene and they like how there was a variety of camera shots with different angles. They also said that the photo for the magazine advert looks professionally taken and that the photo relates to my music video as this is the type of location the video was shot at.
The audience said the use of red in the magazine advert was predominant as red is an effective colour in making the advert stand out as this is what is going to promote the artist. The typography was also known to be a clever idea as the way I wrote JUST AN IDEA relates to the graffiti look we used in our music video. This typography is also used in the other ancillary texts such as the CD digipak design. Also the use of leaving the background in the magazine advert was known to be clever as potential consumers said most rap magazines leave a location background to show where they have come from/just to relate the advert to the music video locations. This was said to be innovative as it represents the artist's identity, job and status within the magazine advert.
The negative feedback that I received from my target audience is that maybe I could have made his face be a bit more bright in other terms I could have added some light to his face which would create a more glamorous look in showing his facial gestures and features. I did take this feedback on board but because my music video is a rap video, I decided to use low level lighting in relating to my other ancillary texts as from most rap magazine adverts that I have seen they intend to use low key/level lighting. This is where I followed the codes and conventions in making sure that audience expectations were met. A minority of the potential audience mentioned this factor that I should use top lighting for the photo. I experimented this but when I saw the outcome not many people liked it as the majority of the audience said when there was low level lighting, the artist stood out more and it created a nice effect whereas the picture with top lighting would decrease the publicity in the product as many people didn't like so it which would result in a low consumption unit.
The audience said that since you have made a rap music video with a high tempo beat and where the artist facial expressions is mostly dark, angry and all in your face then it is best to use low level lighting in the advert as it would suit the genre of the video and make an effective meaning. The audience told me that if the song you made was a different genre of music such as like R n B where the beat would be slow, calm and the artist would seem more relaxed in engaging with the potential audience then top lighting and using key lights when taking the photo for the advert would be a good idea as different genres of music have different ways of engaging/communicating to their potential audience.
