The role of a music video director

A music director is a person who directs the crew in making the video.A director controls a film's artistic and dramatic aspects, while guiding the technical crew in the scene. The director is responsible for overseeing creative aspects of a music video under the producer. The director also plays a key role in post-production. He or she works with the editor to ensure that the emotions of the scene and the close ups, mid shots and wide or long shots appropriately reflect which character is driving the narrative. The director also advises on the (colour) grading of the final images, adding warmth or frigidity to the composition of the shots to reflect the emotional subtext of the character or environment. The director also participates in the sound mix and musical composition of the film. Directors often use storyboards to illustrate sequences and concepts in a music video. Also, directors work closely with the cast and crew to shape the music video in becoming a potential marketing vechicle. Some like to conduct rigorous rehearsals in pre-production while others do so before each scene.